Ford Slashes F-150 Lightning Price To Reignite Sales

Ford Slashes F-150 Lightning Price To Reignite Sales

Good morning! It’s Friday, April 12, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know. Ford Is Gearing Up To Make A Lot More F-150 Lightnings 1st Gear: Ford Cuts Up To $5,500 … Read more

Tesla Cybertruck Is Significantly Worse At Towing Than Model X: Report

Tesla Cybertruck Is Significantly Worse At Towing Than Model X: Report

Image: Bowlus Bowlus, manufacturer of ultra high-end luxury towables, has been testing the tow range of popular electric trucks and SUVs since the Tesla Model X first launched in 2015. The company’s top-of-the-line Volterra model is an all-electric camp trailer with 17 kWh of onboard power, which can provide an emergency charge to EVs in … Read more

What Is An Optional Car Feature You Can’t Live Without?

What Is An Optional Car Feature You Can’t Live Without?

Image: Bowers & Wilkins The average price of a new car is damn near 50,000 dollars, or a little more than eighty percent of the annual salary of an average American. That is a lot of money to spend on an automobile, so you’d better be damn sure it has all of the stuff in … Read more

Genuinely New 2025 Toyota 4Runner Gets A Turbo Hybrid And Rad Off-Road Trims

Genuinely New 2025 Toyota 4Runner Gets A Turbo Hybrid And Rad Off-Road Trims

After weeks of teasers, the final product is finally here: the actually new, sixth-generation 2025 Toyota 4Runner is even more off-road capable than before, but with widely improved technology, handsome new looks, and new trim levels for greater visual impact and off-road prowess. It seems the new 4Runner may have been worth the fourteen-year wait. … Read more

Toyota Teases Off-Road Trailhunter Trim For New 4Runner

Toyota Teases Off-Road Trailhunter Trim For New 4Runner

Photo: Toyota Toyota – apparently – is into some light teasing, because the automaker just released a third sixth-generation 4Runner teaser in the last 11 days. This is all leading up to the SUV’s official reveal on April 9. Previously, we’ve gotten a a look at the lower end of the new 4Runner’s tailgate, its … Read more

The Sixth-Generation Toyota 4Runner Teases Its Roll-Down Rear Window And Official Reveal Date [Update]

The Sixth-Generation Toyota 4Runner Teases Its Roll-Down Rear Window And Official Reveal Date [Update]

Photo: Toyota Toyota is giving us another look at the upcoming sixth-generation 4Runner. It’s still a back-end shot, but we now have a much clearer look at what the next-gen ‘Runner is going to look like. There isn’t too much information to go on at this point, but it is a tantalizing glimpse. If Toyota … Read more

Chevy Cuts Silverado EV RST By $10,600 Before It Goes On Sale, Still Costs Nearly $100,000

Chevy Cuts Silverado EV RST By ,600 Before It Goes On Sale, Still Costs Nearly 0,000

Image: Chevrolet After some fiery growing pains, Chevrolet finally announced pricing and another trim for the Silverado EV First Edition RST on Wednesday. Excluding destination charges, the Silverado EV First-Edition RST starts at $94,400. That price is a full $10,600 less than the original $105,000 price Chevy announced for the First-Edition RST two years ago. … Read more

TikToker’s $1,400 Chevy Tahoe Payment Is Better Than Her Husband’s $1,600 GMC Sierra Payment, At Least

TikToker’s ,400 Chevy Tahoe Payment Is Better Than Her Husband’s ,600 GMC Sierra Payment, At Least

2020 GMC Sierra AT4Image: GMC The dark underbelly of car buying that is un-affordability and bad financial decisions is always with us. Car payments are still at all time highs, and more people than ever are underwater on their auto loans. That hasn’t seemed to stop people from wanting to go into debt for a … Read more

Now This Is How You Market A Full-Size Pickup Truck

Now This Is How You Market A Full-Size Pickup Truck

These days, any full-size pickup truck you buy is going to be perfectly suitable for daily driving. Even if you have no use for the Toyota Tundra’s payload and towing capability, you can still basically use it like an oversized car without hating your life, but that wasn’t always the case. Trucks used to be … Read more

People Want EVs They Can Actually Afford, Not Massive Expensive Pickups

People Want EVs They Can Actually Afford, Not Massive Expensive Pickups

Two facts about the automotive world are immutable: Americans love pickup trucks, and the future requires drastic reductions in the environmental harm caused by passenger cars. Automakers, seeing these two truths, slapped them together and started selling massive, hulking EV pickups with six-figure price tags. Turns out, that’s not what customers want. Tesla’s Cybertruck Has … Read more