The EV revolution has hit a stumbling block. Sure, sales are technically rising, but they’re not rising anywhere near as quickly as projected. Automakers like Ford are losing big on each vehicle sold, with losses totaling in the billions — and now, The Verge reports that Ford is starting to wonder if maybe it should … Read more
Good morning! It’s Friday, April 12, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know. Ford Is Gearing Up To Make A Lot More F-150 Lightnings 1st Gear: Ford Cuts Up To $5,500 … Read more
Two facts about the automotive world are immutable: Americans love pickup trucks, and the future requires drastic reductions in the environmental harm caused by passenger cars. Automakers, seeing these two truths, slapped them together and started selling massive, hulking EV pickups with six-figure price tags. Turns out, that’s not what customers want. Tesla’s Cybertruck Has … Read more
Photo: Jon Shapley (Getty Images) The Ford F-150 Lightning has earned the SpaceX seal of approval before the Tesla Cybertruck, and it has been photographed bearing the livery of Elon Musk’s commercial spaceflight company. It seems even SpaceX would rather rely on Ford’s EV pickup than the Cybertruck when it comes to the serious business … Read more
Direct sales are still a big threat to dealerships. God forbid customers actually get a great sales experience without having to deal with some salesperson or haggle over add-ons and markups. But powerful dealer lobbies have kept bigger automakers from going through with it. Startups like Tesla, Lucid and Rivian have been successful so far, … Read more
Happy Friday! It’s January 19, 2024, and this is The Morning Shift — your daily roundup of the top automotive headlines from around the world, all in one place. Here are the important stories you need to know. The Chrysler 300C Ends Production 1st Gear: Ford Cuts Lightning Production, Ramps Up Bronco And Ranger EV … Read more
This is not a flying truck — it’s a demonstrator vehicle engineered to showcase the potential of the electric F-150 Lightning when it gets infused with Ford and RTR’s legendary performance prowess. The F-150 Lightning Switchgear is not the first time Ford has teased us with an exceptionally cool electrified proof-of-concept car, in fact it’s … Read more
2024 Chevrolet Blazer EV SSImage: Chevrolet 75,883 total sales GM has kept its EV sales numbers close to its chest the last few years; the company has had trouble ramping up EV production. Things may have changed though as the company says it sold 75,883 EVs in 2023, up 93 percent from 2022. Looking at … Read more
Image: Tesla In a recent test of a borrowed Tesla Cybertruck by Out of Spec Motoring, the indicated 124 kWh of juice in the truck petered out after just 254 miles of driving. That’s just a little over 2 miles per kWh, which puts the Cybertruck’s efficiency numbers just a bit higher than the Hummer … Read more
Ford has confirmed that it’s going to be raising prices for its base-model 2024 F-150 Lightning by roughly $5,000. This isn’t the first time Ford has toyed with the pricing for its electric pickup truck, but with its biggest competitor, the Tesla Cybertruck, still undergoing countless delays and still more expensive than the Lightning, Ford … Read more
