14 Best Mascaras to Lift, Curl, and Define Lashes, According To Allure Editors 2024

When in doubt, go waterproof Have naturally-teary eyes? Scibelli suggests switching over to a waterproof formula to ensure tears don’t cause streaking throughout the day. “Or you can seal your lashes with a second coat of mascara with a waterproof formula,” he says. Dry-down time is key If you just applied a coat of mascara, … Read more

30 Best Valentine’s Day Gifts From Your Heart To Theirs

The official jour d’amour is just around the corner, and the best Valentine’s Day gifts are ripe for the picking. We know life gets busy again real quick after the holiday season, which has historically left you in line at the drugstore at 5pm on February 14, heart-shaped box of chocolates and a wilted bouquet in … Read more

9 Best Eyelash Primers for Fluffy, Lengthened Lashes 2023

Editor Tip: Apply using a sweeping motion for separation and a wiggling motion for volume. Key Ingredients: Argan oil, grapeseed oil | Who It’s For: People whose lashes are prone to clumping Best Waterproof: Grande Cosmetics GrandePrimer Pre-Mascara Lengthener & Thickener Grande Cosmetics GrandePrimer Pre-Mascara Lengthener & Thickener Why It’s Worth It: Fibers and peptides … Read more