14 Best Waterproof Mascaras 2024 That Actually Stay Put—Rain, Cry, or Shine

Editor Tip: We love how this formula is both super creamy and non-clumping — a combination you don’t find every day. Key Ingredients: Eicosene copolymer, beeswax, rice bran wax | Number of Shades: 1 Frequently Asked Questions How are waterproof mascaras different from standard mascaras? While standard mascaras do the trick in lengthening, volumizing, darkening, and separating your lashes, … Read more

18 Best Lash Growth Serums of 2024, According to Reviews

Instead, consider fortifying the building blocks of healthy hair with supplements that fill in the nutrition blanks you may be missing. “Nutrafol is a supplement taken to grow scalp hair, and can help with lash growth as well,” says Patel. Part of the reason serums can be helpful, though, will sound familiar: hydration. “If you’re … Read more

22 Best Mascaras 2023, According to Celebrity Makeup Artists and Vogue Editors

Nothing complements a look quite like a fluffy, voluminous lash achieved with a coat (or two!) of one of the best mascaras. But alas, not all wands and formulations are created equal, so a bit of discernment should be used when selecting the best mascara for lengthening, volumizing, or otherwise swiping your lashes into their … Read more

14 Best False Lashes of 2024 for a Fluttery Finish: Subtle, Dramatic, Magnetic, Faux Minx, and More

Material: Faux mink fur | Reusable: Yes, number of uses not specified Frequently Asked Questions What are false lashes made of? When false lashes hit the scene at the end of the 19th century, they were mainly made of human hair and mink fur. But today, as manufacturers embrace cruelty-free beauty practices, the vast majority of … Read more

14 Best Mascaras to Lift, Curl, and Define Lashes, According To Allure Editors 2024

When in doubt, go waterproof Have naturally-teary eyes? Scibelli suggests switching over to a waterproof formula to ensure tears don’t cause streaking throughout the day. “Or you can seal your lashes with a second coat of mascara with a waterproof formula,” he says. Dry-down time is key If you just applied a coat of mascara, … Read more

Here’s What the “Mob Wife” Aesthetic Says About 2024 Beauty Trends

Carmela Soprano. Sharon Stone in Casino. Fur coats, gold earrings, and French manicures. Less is no longer more. Think Drea de Matteo as Adriana La Cerva in The Sopranos with her voluminous curls and smoky eyes; Michelle Pfeiffer’s sleek bob with bangs, long nails, and slinky gowns in Scarface; the women of The Real Housewives … Read more

No7 launches new mascara that leaves lashes ‘naturally defined and fuller-looking’

Lifted and curled lashes are as popular as ever, and mascara has remained a stalwart in women’s beauty routines for decades. No7 made multiple innovative additions to its range in 2023, including the much talked-about anti-ageing Future Renew range. Just three weeks into January, the brand has already started releasing its latest products for this … Read more

11 Best Colored Mascaras of 2023 for Bold, Fun Looks

Say it with us: Colored mascara isn’t just for red carpets and runways. Sure, it has made appearances at Fall/Winter 2023 shows (makeup artist Pat McGrath painted vibrant blues onto models’ lashes for Anna Sui), but a few sweeps of the stuff is perfect for your TikTok FYP and even — dare we say — … Read more

9 Best Eyelash Primers for Fluffy, Lengthened Lashes 2023

Editor Tip: Apply using a sweeping motion for separation and a wiggling motion for volume. Key Ingredients: Argan oil, grapeseed oil | Who It’s For: People whose lashes are prone to clumping Best Waterproof: Grande Cosmetics GrandePrimer Pre-Mascara Lengthener & Thickener Grande Cosmetics GrandePrimer Pre-Mascara Lengthener & Thickener Why It’s Worth It: Fibers and peptides … Read more