honest beauty

Jessica Alba is already wading into Spring 2022's biggest hair color trend: expensive blonde. On February 4, the Honest Beauty mogul debuted her dimensional golden bob in a video showing off her dramatic transformation from her prior deep…

If it's one end-of-year list we're fans of here at Allure, it's got to be a list of the most sought-after beauty products in 2021, as determined by our savvy readers. After another (full) year dealing with the ebbs and flows of COVID-19…

We're well into fall at this point, which means we're well into all the changes seasonal shifts can bring — and with it, a new skin-care routine. If you're familiar with seasonal skin issues like dryness and inflammation, then you know that…

Here at Allure, we're always testing new launches to find the best natural mascaras the beauty market has to offer. Because who doesn't love full, fluttery lashes? But, to that point, we have to talk about some of the other mascara wands…

Not to toot our own horn, but one of the easiest ways to ensure a beauty product you're considering adding to your routine is a solid pick is to look for the Allure Best of Beauty seal. That familiar, bright-red circle indicates that a team…

"I stopped by Target to buy one thing and ended up in there for three hours," or so the age-old tale goes. We've fooled ourselves one too many times thinking we'd only pick up some household essentials like bath towels and laundry detergent…

When your place of employment happens to be Allure, everyone and their grandmother tend to treat you like a living, breathing beauty encyclopedia. Not a single day goes by when at least one person randomly asks us, "What is your favorite ?"…

Celebrities have been associated with beauty for as long as their images could be printed. The original influencers, famous actors and musicians have lent their faces (and hair and bodies) to countless ad campaigns for beauty brands, and to…

Short of a brand-new car, you can pretty much buy anything at Target. Most importantly, the retailer's beauty offerings are just as extensive. The mega-retailer has been ramping up its skin-care, makeup, hair, and nail products over the…

There are two things in this world I absolutely love — one being Amazon. I can spend hours scrolling through the retailer's beauty section and diving deep into what people are purchasing, reading countless reviews to the point where I, a…