9 Best Contour Sticks in 2024 for an Instant Lifting Effect

Editor Tip: Though its buttery formula is spiked with moisturizing coconut oil, you can expect a natural-looking, matte finish that won’t slip and slide throughout the day. # of Shades: Nine | Who It’s For: Anyone who wants a tried-and-true contour stick that’s beloved by makeup artists, editors, and readers. Beginner-Friendly: Westman Atelier Face Trace Cream … Read more

14 Best Mascaras to Lift, Curl, and Define Lashes, According To Allure Editors 2024

When in doubt, go waterproof Have naturally-teary eyes? Scibelli suggests switching over to a waterproof formula to ensure tears don’t cause streaking throughout the day. “Or you can seal your lashes with a second coat of mascara with a waterproof formula,” he says. Dry-down time is key If you just applied a coat of mascara, … Read more

Anastasia Beverly Hills Brow Freeze Gel: Why We Love It

Whether you’ll gladly die on the hill of big, bushy brows or ready to embrace the resurgence of skinny brows, you’ll need a brow-setting product to keep your strands in place. Sure, there are a plethora of waxes, soaps, and gels to choose from, but as we all know by now, different formulas don’t provide … Read more

These Beauty Execs Are Following in the Famous Footsteps of Their Families

There are family businesses in every industry, and in beauty, they tend to be matriarchies. This makes sense because most of the advice we get on how to apply makeup to our features is passed down by our mothers and their mothers and so on, to say nothing of the features themselves. It’s part of … Read more