Even A Three-Row EV SUV Isn’t Profitable Enough To Build, Says Ford

Even A Three-Row EV SUV Isn’t Profitable Enough To Build, Says Ford

Ford has once again announced a change in its electric vehicle strategy after canceling its plans for a three-row EV in favor of much smaller, more affordable models that might actually be able to make money. Ford Is Gearing Up To Make A Lot More F-150 Lightnings Ford canned its plans for a three-row EV … Read more

Maryland Power Company Paying Ford F-150 Lightning Owners To Give Power Back To The Grid

Maryland Power Company Paying Ford F-150 Lightning Owners To Give Power Back To The Grid

Vehicle-to-grid technology is slowly expanding, with more automakers and power companies starting to offer the functionality. Ford, Sunrun and the Baltimore Gas and Electric Company have partnered with three F-150 Lightning owners to use V2G tech to shore up the state’s power grid. Ford Is Gearing Up To Make A Lot More F-150 Lightnings Ford … Read more

Edmunds’ Long-Term EV Fleet Has Clear Winners And Some Objective Stinkers

Edmunds’ Long-Term EV Fleet Has Clear Winners And Some Objective Stinkers

New technologies are scary, and when you’re spending over $50,000 on a new car, you want to know that all that money is going to be invested in a quality product. The fabulous team at Edmunds Cars buys new cars off dealer lots with their own money and keeps them for a few years to … Read more

Ford Dealers Don’t Have To Spend Millions To Sell EVs Anymore

Ford Dealers Don’t Have To Spend Millions To Sell EVs Anymore

Ford’s EV plans haven’t exactly gone according to, well, plan. Late last year, Ford started to rethink the billions it poured into EVs as sales started to slow and scaled back its European EV plans. Then the company revealed that it loses over six figures on each EV it sales. Then the automaker announced it … Read more

Tesla Cybertruck Dominated by F-150 Lightning In Sand Drag Race

Tesla Cybertruck Dominated by F-150 Lightning In Sand Drag Race

Gif: Moses Lake Mud Flats and Sand Dunes ORV Area via Facebook Since first hitting production at the end of last year, the Tesla Cybertruck has had a rough go of it – especially when compared to the Ford F-150 Lightning, one of its main competitors. Last month we reported that the Cybertruck lost badly … Read more

Tesla May Be Struggling, But The U.S. EV Industry Has Actually Seen Solid Growth This Year

Tesla May Be Struggling, But The U.S. EV Industry Has Actually Seen Solid Growth This Year

From layoffs at Tesla, Rivian and others to big price cuts on the Ford F-150 Lightning and Mustang Mach-E, Hertz selling off its fleet of electric vehicles, Tesla’s deliveries being down and even Volkswagen delaying the ID7’s U.S. launch, it could be easy to get the impression that the EV industry is dying. As Bloomberg … Read more

Ford Slashes F-150 Lightning Leases By $15,000 As It Suffers From EV Sales Lag

Ford Slashes F-150 Lightning Leases By ,000 As It Suffers From EV Sales Lag

If you’re looking for an electric truck that still feels like a regular pickup, you’re going to have a hard time beating the Ford F-150 Lightning. The Tesla Cybertruck may get all the attention, but if you’re actually going to be hauling anything, for example, you’ll have a far easier time reaching into the Lightning’s … Read more

Even Ford Is Walking Back Its EV Plans In Europe Now

Even Ford Is Walking Back Its EV Plans In Europe Now

Europe-only Ford Explorer EV Image: Ford It wasn’t all that long ago, February of 2021 in fact, that Ford Europe announced it was “all-in on EVs.” It planned to invest $2 billion to transform the Cologne, Germany plant into an electric car production giant. The plan had stepping stones toward a fully electric 2030, including … Read more

Automakers Keep Killing Off Small Cars Despite Eventually Regretting It

Automakers Keep Killing Off Small Cars Despite Eventually Regretting It

The EV revolution has hit a stumbling block. Sure, sales are technically rising, but they’re not rising anywhere near as quickly as projected. Automakers like Ford are losing big on each vehicle sold, with losses totaling in the billions — and now, The Verge reports that Ford is starting to wonder if maybe it should … Read more

Ford Slashes F-150 Lightning Price To Reignite Sales

Ford Slashes F-150 Lightning Price To Reignite Sales

Good morning! It’s Friday, April 12, 2024, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know. Ford Is Gearing Up To Make A Lot More F-150 Lightnings 1st Gear: Ford Cuts Up To $5,500 … Read more