Ford Dealers Don’t Have To Spend Millions To Sell EVs Anymore

Ford Dealers Don’t Have To Spend Millions To Sell EVs Anymore

Ford’s EV plans haven’t exactly gone according to, well, plan. Late last year, Ford started to rethink the billions it poured into EVs as sales started to slow and scaled back its European EV plans. Then the company revealed that it loses over six figures on each EV it sales. Then the automaker announced it … Read more

Hertz Will Rent You A 1-of-100 Shelby Mustang Mach-E With A Simulated Borla Exhaust

Hertz Will Rent You A 1-of-100 Shelby Mustang Mach-E With A Simulated Borla Exhaust

I pride myself in knowing at least a few things about every car I see on the road, but the other day I was walking in Los Angeles and came across a black Ford Mustang Mach-E with gold racing stripes that I had never seen before. I frantically Googled everything I could about it, and … Read more

These Cars Are The Worst Deals Right Now, According To Consumer Reports

These Cars Are The Worst Deals Right Now, According To Consumer Reports

Thankfully, the new car market is no longer anything like it was at the height of the pandemic. Dealers actually have inventory again, and there are deals to be had. Unfortunately, that’s not true for every single new car. While you can expect to get a few thousand dollars off on a Mercedes-Benz C-Class or … Read more

What’s The Stereotypical Old Person’s New Car?

What’s The Stereotypical Old Person’s New Car?

When I was a kid, the stereotypical cars that old people drove included the exact pearlescent white 1998 Cadillac DeVille that my grandmother owned, any Buick sedan, Lincoln Town Cars, Ford Crown Victorias, and Toyota Avalons — mostly large, comfortable sedans. Now though, in a world where Cadillac sedans have gone all sporty and firm; … Read more

Ford Lowered Mustang Mach-E Prices, And People Finally Bought Them

Ford Lowered Mustang Mach-E Prices, And People Finally Bought Them

Photo: Ford The Ford Mustang Mach-E may have caused its fair share of controversy over the decision to call an electric crossover a Mustang, but as long as you can get past that, we found it to be a solid EV. Unfortunately for Ford, it ran into issues selling the Mach-E and ended up with … Read more

People Want EVs They Can Actually Afford, Not Massive Expensive Pickups

People Want EVs They Can Actually Afford, Not Massive Expensive Pickups

Two facts about the automotive world are immutable: Americans love pickup trucks, and the future requires drastic reductions in the environmental harm caused by passenger cars. Automakers, seeing these two truths, slapped them together and started selling massive, hulking EV pickups with six-figure price tags. Turns out, that’s not what customers want. Tesla’s Cybertruck Has … Read more

The 2023 Ford Mustang Mach-E Just Got A Lot Cheaper Because They’re Piling Up On Dealer Lots

The 2023 Ford Mustang Mach-E Just Got A Lot Cheaper Because They’re Piling Up On Dealer Lots

Ford announced it is drastically cutting the price of its 2023 Mustang Mach-E electric crossover after sales took a poo in January of this year. All Mach-Es are now between $3,100 and $8,100 cheaper than they were before, and it comes at a time when EV makers around the world are taking battle axes to … Read more

Ford Quietly Introduced A Digital Sales Platform And No One Is Talking About It

Ford Quietly Introduced A Digital Sales Platform And No One Is Talking About It

Direct sales are still a big threat to dealerships. God forbid customers actually get a great sales experience without having to deal with some salesperson or haggle over add-ons and markups. But powerful dealer lobbies have kept bigger automakers from going through with it. Startups like Tesla, Lucid and Rivian have been successful so far, … Read more

‘Gooey Mess’ Tesla Cybertruck Deliveries Held Up By Battery Production Nightmare

‘Gooey Mess’ Tesla Cybertruck Deliveries Held Up By Battery Production Nightmare

Good morning! It’s Thursday, December 21, 2023, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. Here are the important stories you need to know. Tesla’s Cybertruck Has Finally Arrived 1st Gear: Tesla 4680 Battery Holds Up The Cybertruck Tesla recently delivered the … Read more