9 Best Brow Gels for Gray Hair of 2024 to Tint and Nourish Your Arches, According to Experts

9 Best Brow Gels for Gray Hair of 2024 to Tint and Nourish Your Arches, According to Experts

Key ingredients: vitamin B5, kaolin clay, carnauba wax | Shades: 4 | Who it’s for: people who like a buildable formula that won’t result in a crunchy finish Best Waterproof Brow Gel for Gray Hair: Anastasia Beverly Hills Dipbrow Gel Anastasia Beverly Hills Dipbrow Gel Why it’s worth it: Over and over, we pledge allegiance … Read more

The 14 Makeup Products That Won Our 2024 Readers’ Choice Awards

The 14 Makeup Products That Won Our 2024 Readers’ Choice Awards

What a time to be alive. There have simply never been as many makeup options available to us as there are right now, with incredible new products hitting the market every day. But what’s even more incredible is how loyal so many Allure readers are to foundations, lipsticks, and mascaras that have been around for … Read more

12 Wedding Guest Makeup Trends To Try in 2024

12 Wedding Guest Makeup Trends To Try in 2024

Even the most cynical can agree: Weddings always feel a little magical. Call it love in the air or the massive floral budget, but a shimmery ethereal look feels appropriate for such an enchanted day. And nothing quite says magic and whimsy more than frosted eyeshadow. “This trend works for all weddings because you can … Read more

These Natural Wedding Makeup Trends Will be Everywhere in 2024

These Natural Wedding Makeup Trends Will be Everywhere in 2024

A trip to cloud nine is a big lift (it’s a long haul, expensive, hotel rooms get sold out, etc.). But dreamy cloud skin is a pretty good compromise. This soft-focus, matte, marshmallowy look is an angelic wedding day look that isn’t very hard to achieve. “It’s basically just healthy, fresh-looking skin without a reflective … Read more

13 Best Brow Gels of 2024 to Shape and Fluff Your Brows, According to Makeup Artists

13 Best Brow Gels of 2024 to Shape and Fluff Your Brows, According to Makeup Artists

Editor Tip: For a gentler hold and a lightweight feel, opt for the brand’s Original Brow Gel, which is a favorite among staffers. Key Ingredients: Polyacrylate-2 crosspolymer, glycerin | Available Shades: 1 Bare brows. Courtesy of Jennifer Hussein for Allure Feathery brows after applying Anastasia Beverly Hills Brow Freeze Gel. Courtesy of Jennifer Hussein for … Read more

These Are the Prettiest Makeup Trends for Spring 2024

These Are the Prettiest Makeup Trends for Spring 2024

At Maison Margiela’s spring haute couture show, “alien” skin captivated the attention of beauty aficionados around the globe — and the mysterious look dreamed up by makeup artist Pat McGrath made just about everything else in the makeup-sphere seem down-to-earth. “It’s painterly, it’s fluid, it’s free,” says makeup artist Romy Solemani about the supernatural glow … Read more

Anastasia Beverly Hills Brow Freeze Gel: Why We Love It

Anastasia Beverly Hills Brow Freeze Gel: Why We Love It

Whether you’ll gladly die on the hill of big, bushy brows or ready to embrace the resurgence of skinny brows, you’ll need a brow-setting product to keep your strands in place. Sure, there are a plethora of waxes, soaps, and gels to choose from, but as we all know by now, different formulas don’t provide … Read more