12 Wedding Guest Makeup Trends To Try in 2024

Even the most cynical can agree: Weddings always feel a little magical. Call it love in the air or the massive floral budget, but a shimmery ethereal look feels appropriate for such an enchanted day. And nothing quite says magic and whimsy more than frosted eyeshadow. “This trend works for all weddings because you can … Read more

These Natural Wedding Makeup Trends Will be Everywhere in 2024

A trip to cloud nine is a big lift (it’s a long haul, expensive, hotel rooms get sold out, etc.). But dreamy cloud skin is a pretty good compromise. This soft-focus, matte, marshmallowy look is an angelic wedding day look that isn’t very hard to achieve. “It’s basically just healthy, fresh-looking skin without a reflective … Read more

11 Best Lip Plumping Glosses 2022 — Dermatologist Recommendations

Editor Tip: The gloss has a nice vanilla-y flavor, which is a pleasant cool down from whatever tingling you may experience. Key Ingredients: Volulip, hyaluronic acid, vitamin B3 | Finish: Sheer | Available Shades: 7 Best Cooling: E.l.f. Cosmetics Lip Plumping Gloss E.L.F. E.L.F. Cosmetics Lip Plumping Gloss Why It’s Worth It: The affordable E.l.f. … Read more

18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags

It’s been a long time since we felt the need to sing Lil Mama’s, “My lip gloss is popping, my lip gloss is cool…” But with the amount of ooey gooey lip products currently overflowing from our makeup bags, the song has never felt more relevant. That decade-defining anthem, timed with the popularity of Lancôme … Read more

Serena Williams Launches Makeup Line, Wyn Beauty — Review, Photos

We’ll be honest: “Serena Williams makeup line” was not on Allure’s 2024 celebrity beauty brand bingo card. When Wyn Beauty arrived at Allure HQ several months ago, we were a little surprised and very skeptical (the celebrity beauty brand fatigue is real). But we started using it — we’re here to do the work — … Read more

These Are the Prettiest Makeup Trends for Spring 2024

At Maison Margiela’s spring haute couture show, “alien” skin captivated the attention of beauty aficionados around the globe — and the mysterious look dreamed up by makeup artist Pat McGrath made just about everything else in the makeup-sphere seem down-to-earth. “It’s painterly, it’s fluid, it’s free,” says makeup artist Romy Solemani about the supernatural glow … Read more

15 Best Lip Balms 2024 for Smoother, Softer Lips

There’s nothing comfortable (or fun) about flaky, peeling, and dry lips, which is why we keep ourselves stocked with a collection of the best lip balms and treatments for chapped lips out there. And you can trust we’ve tried every beauty product under the sun: medicated balms, do-it-all salves, SPF-spiked formulas, exfoliating scrubs — we’ve … Read more

12 Best Lip Masks to Soften Lips 2024, According to Editors

Our lips can get chapped and tender no matter the season, but the best lip mask — an intensive formula that’s often thicker and more nourishing than even the best lip balms — can offset dryness and soften, smooth, and plump the lips. Unlike balms, lip oils, and lip glosses, they’re intended to last even … Read more

18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags

It’s been a long time since we felt the need to sing Lil Mama’s, “My lip gloss is popping, my lip gloss is cool…” But with the amount of ooey gooey lip products currently overflowing from our makeup bags, the song has never felt more relevant. That decade-defining anthem, timed with the popularity of Lancôme … Read more

Summer Fridays’ New Dream Lip Oil Looks as Good as It Feels

In the end, Hewitt, Ireland, and the brand’s vice president of product development Jessica Abrams created a formula that is, in fact, dreamy in every sense of the word. It’s a lip oil, yes, but unlike others we’ve tried, it’s not too slick or too sticky. That’s not to say it doesn’t have great slip … Read more