Passengers on a Boeing 737 Max-8 plane during a United Airlines flight departing from Newark Liberty International Airport (EWR) in Newark, New Jersey, US, on Wednesday, March 13, 2024. Bing Guan | Bloomberg | Getty Images Now playing on United Airlines‘ seatback screens: personalized ads. The carrier on Friday said it launched a media platform … Read more
An M&M’s advertisement seen on a gas pump. Courtesy: GSTV The next frontier for the ad market isn’t on TV — it’s in stores and on your phone. Television had long been the key target for advertisers, until tech companies like Alphabet and Meta-owned platforms like Facebook began to gobble up market share. While ad … Read more
A majority of US TikTok creators don’t believe the platform will be banned within a year, and most haven’t seen brands they work for shift their marketing budgets away from the app, according to a new survey of people who earn money from posting content on TikTok shared exclusively with WIRED. The findings suggest that … Read more
Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called. Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move … Read more
One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said … Read more
Shares of Zee Entertainment Enterprises rose nearly 3% to Rs 144.4 in Tuesday’s trade on BSE after the firm reported a profit of Rs 13 crore in the March quarter of FY24, after reporting a loss of Rs 196 crore in the year-ago period. Moreover, the company’s shares closed over 4% higher in a special … Read more
Brock Purdy #13 of the San Francisco 49ers prepares to take a snap in the first quarter against the Kansas City Chiefs0 during Super Bowl LVIII at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada. Michael Reaves | Getty Images Media giants relied on sports last year when they had to woo advertisers … Read more
Kevin Mazur | Getty Images Entertainment | Getty Images Media giants are making their annual pitches to advertisers this week against the backdrop of significant disruption in the industry. The Hollywood writers and actors strikes are over, meaning Upfronts will likely be star-studded once again, major cost cutting is largely in the rear view mirror … Read more
In this photo illustration, the Warner Bros. Discovery logo is displayed on a smartphone screen. Rafael Henrique | SOPA Images | Lightrocket | Getty Images Warner Bros. Discovery reported first-quarter results on Thursday, missing analyst expectations on both the top and bottom lines. Here is how Warner Bros. Discovery performed, compared with estimates from analysts … Read more
A view of Google Headquarters in Mountain View, California, United States on March 23, 2024. Tayfun Coskun | Anadolu | Getty Images Advertising is so back. After a brutal 2022, when brands reeled in spending to cope with inflation, and a 2023 defined by layoffs and cost cuts, the top digital advertising companies have started … Read more
