After months of speculation about its search ambitions, OpenAI has revealed SearchGPT, a “prototype” search engine that could eventually help the company tear off a slice of Google’s lucrative business. OpenAI said that the new tool would help users find what they are looking for more quickly and easily by using generative AI to gather … Read more
Amazon’s cloud division has launched an investigation into Perplexity AI. At issue is whether the AI search startup is violating Amazon Web Services rules by scraping websites that attempted to prevent it from doing so, WIRED has learned. An AWS spokesperson, who spoke to WIRED on the condition that they would not be named, confirmed … Read more
As anyone who so much as glanced at the internet in the past few weeks probably noticed, Google’s sweeping AI upgrade to its search engine had a rocky start. Within days of the company launching AI-generated answers to search queries called AI Overviews, the feature was widely mocked for producing wrong and sometimes bonkers answers, … Read more
A week after its algorithms advised people to eat rocks and put glue on pizza, Google admitted Thursday that it needed to make adjustments to its bold new generative AI search feature. The episode highlights the risks of Google’s aggressive drive to commercialize generative AI—and also the treacherous and fundamental limitations of that technology. Google’s … Read more
When bizarre and misleading answers to search queries generated by Google’s new AI Overview feature went viral on social media last week, the company issued statements that generally downplayed the notion the technology had problems. Late Thursday, the company’s head of search Liz Reid admitted the flubs had highlighted areas that needed improvement, writing that … Read more
Last week Google introduced a radical shake-up of search that presents users with AI-generated answers to their queries. Now the company says it will soon start including ads inside those AI Overviews, as the automatic answers are called. Google on Tuesday announced plans to test search and shopping ads in the AI summaries, a move … Read more
Google Search is about to fundamentally change—for better or worse. To align with Alphabet-owned Google’s grand vision of artificial intelligence, and prompted by competition from AI upstarts like ChatGPT, the company’s core product is getting reorganized, more personalized, and much more summarized by AI. At Google’s annual I/O developer conference in Mountain View, California, today, … Read more
Microsoft has poured over $100 billion into developing its Bing search engine over the past two decades but has little market share to show for it. About nine out of every 10 web searches in the US are made through Google, with Bing splitting the remaining queries with a long list of small competitors. On … Read more
YouTube has updated its rulebook for the era of deepfakes. Starting today, anyone uploading video to the platform must disclose certain uses of synthetic media, including generative AI, so viewers know what they’re seeing isn’t real. YouTube says it applies to “realistic” altered media such as “making it appear as if a real building caught … Read more
Google is taking action against algorithmically generated spam. The search engine giant just announced upcoming changes, including a revamped spam policy, designed in part to keep AI clickbait out of its search results. “It sounds like it’s going to be one of the biggest updates in the history of Google,” says Lily Ray, senior director … Read more
