Demand for french fries reflects resilient consumer as so-called fry attachment rate holds steady

A McDonald’s crew member prepares french fries in Miami, Florida. Getty Images It’s a timeless question at fast-food counters: Do you want fries with that? Responders continue answering affirmatively at a higher-than-average rate, a top potato supplier indicated. It underscores the resilience of consumer spending, even as inflation pinches pocketbooks and pandemic savings dry up. … Read more

Why America will never give up on Kellogg’s Pop-Tarts

Sixty years after their invention, Pop-Tarts remain beloved by consumers who bought about three billion of them in 2022. “We didn’t realize that this thing was going to go as well as it did,” said 96-year-old Bill Post, who helped develop Pop-Tarts in the early 1960s. “It went beyond any expectations we had.”  Post remembers … Read more