What we know about the consumer so far

A customer walks through The Home Depot store on February 20, 2024 in Austin, Texas.  Brandon Bell | Getty Images The state of the consumer in 2024 is already taking shape — even before the country’s major retailers begin to report first-quarter earnings, starting with Home Depot and Walmart next week. There are signs that … Read more

Inflation vs. deflation: Retailers fear falling prices

A man with a paper bag of groceries looks surprised and upset at a receipt from a supermarket with high prices against the background of an escalator with customers in the shopping center.  Elena Perova | Istock | Getty Images Just ahead of the holiday season, Walmart had encouraging news for inflation-weary shoppers: Prices on … Read more

Why America will never give up on Kellogg’s Pop-Tarts

Sixty years after their invention, Pop-Tarts remain beloved by consumers who bought about three billion of them in 2022. “We didn’t realize that this thing was going to go as well as it did,” said 96-year-old Bill Post, who helped develop Pop-Tarts in the early 1960s. “It went beyond any expectations we had.”  Post remembers … Read more