The Spring Hair Color Trends of 2024 Are Jolting Us Out of Hibernation

The Spring Hair Color Trends of 2024 Are Jolting Us Out of Hibernation

Imagine the lightest, fluffiest swirl of whipped cream. Now imagine adding just a pinch of lemon zest on top. That’s exactly what this platinum chantilly blonde reminds us of — bright, fresh, and very cool. Chicago-based colorist Lauren Mildice recommends this lighter-than-air color on warmer skin tones to help the bright blonde pop. But it’s … Read more

18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags

18 Ooey-Gooey Lip Treatments Allure Editors Keep in Their Makeup Bags

It’s been a long time since we felt the need to sing Lil Mama’s, “My lip gloss is popping, my lip gloss is cool…” But with the amount of ooey gooey lip products currently overflowing from our makeup bags, the song has never felt more relevant. That decade-defining anthem, timed with the popularity of Lancôme … Read more

Milk Makeup Cooling Water Jelly Review — See Photos

Milk Makeup Cooling Water Jelly Review — See Photos

As TikTok users devour edible beauty trends, it’s not surprising that products look more delicious these days. The latest example is Milk Makeup’s new Cooling Water Jelly Tint, a lip and cheek tint that is reminiscent of gummy worms, Jell-O, and other gelatin-based desserts. The tint comes in four punchy shades (Burst, a vivid fuchsia, … Read more

The Eclectic Grandpa Trend Encapsulates Our Personal Style Dilemma

The Eclectic Grandpa Trend Encapsulates Our Personal Style Dilemma

Mere days into 2024, we already have our first microtrend of the year: the “eclectic grandpa.” Coined by Pinterest as one of their 2024 trend predictions, the eclectic grandpa is all about colorful knitwear, tweed, loafers, patterned boxer shorts, sensible sneakers, baseball caps, and wristwatches; key words: retro, custom, vintage. “Because the coastal grandma aesthetic … Read more

Here’s the Only Denim Trend You Need to Know About in 2024

Here’s the Only Denim Trend You Need to Know About in 2024

In 2024, the classic blue or black denim is set aside in favor of another equally desirable and easy-to-wear shade: gray jeans. Just take a look at the latest Fashion Week shows and you’ll see how popular this chromatic brightness is. So much so, in fact, that they’re sure to find their way into every … Read more

2024 Hair Color Trends the Pros Are Loving — See Photos

2024 Hair Color Trends the Pros Are Loving — See Photos

Getty Images In years past, mushroom brown has been synonymous with…cold. Cold, ashy, gray, and washed-out — which, might we remind you, bears little resemblance to the true bronzy tones of an actual mushroom. “Mushroom hair started out as drastic and bold, but it’s landing in a much more wearable place for 2024,” says Dean. … Read more

Freestyle Braids Are the Trendiest Way to Wear Cornrows

Freestyle Braids Are the Trendiest Way to Wear Cornrows

Braids are nothing new to Black women, but recently the most stylish Black women I know are wearing a particular style of cornrows unlike anything I’ve ever seen. These freestyle braids take the shape of mesmerizing twirls, swirls, and symbols that emulate hieroglyphic script hiding a celestial message. Unlike traditional cornrows that run straight back, … Read more

The 9 Biggest Tattoo Trends of 2024

The 9 Biggest Tattoo Trends of 2024

When you picture ‘80s graphic design motifs, chances are the image you conjure up is of a Memphis pattern — the style characterized by colorful, bold shapes floating in space. “Think Trapper Keeper,” says Haight (or just give the Saved By the Bell opening credits a watch). “Everyone is welcoming back the nostalgia of late … Read more