Not all big cars are created equal: Half of cars sold in India really not SUVs

New Delhi: Sports utility vehicles (SUVs) are wildly popular in India, with the segment now accounting for every second car sold. But going by the official definition of an SUV, such vehicles account for only about a 10th of the total sales volume. That’s because just a third of the 47 models with SUV branding … Read more

Maruti Suzuki: Maruti to broaden portfolio as hybrids outsell EVs: Shashank Srivastava

Shashank Srivastava, Senior Executive Officer (Marketing and Sales), Maruti Suzuki India Ltd, says: “We could expect the month to end around the 375,000 mark for the industry, that should be about 11% growth over last year. March being the last month of the financial year, we are expecting industry sales to be about 42,35,000 or … Read more

Earlier, it was about functionality in a car, now it is about aspiration: Shashank Srivastava, Maruti Suzuki India

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says “the transformation of Maruti Suzuki is one of the biggest achievements of the company. Of course, we have contributed hugely to the Indian manufacturing sector. We are the leaders in the automobile for the last 40 years of its existence. But it goes beyond that and … Read more

passenger vehicle sales: Possible increase in auto loan interest rates could impact PV sales: Maruti Suzuki’s Shashank Srivastava

Passenger vehicle sales in India could be weighed down by increase in interest rates for auto loans, if there is no reduction in repo rates going forward as the industry gears up for a single-digit growth this year, according to Maruti Suzuki India Senior Executive Officer (Marketing and Sales) Shashank Srivastava. With a high base … Read more

Maruti Suzuki SUVs: Maruti Suzuki’s Shashank Srivastava on how the god of small cars had its big bang moment with SUVs, and where it’s headed next

For Maruti, small spelt big for decades when it led the market with its entry level cars and hatchbacks. The company, Maruti Suzuki India Ltd, reincarnated in 2016 as a big-car maker with its first SUV, the Brezza, which was a success that birthed more. How was it able to anticipate and capture the new … Read more