Maruti Suzuki SUVs: Maruti Suzuki’s Shashank Srivastava on how the god of small cars had its big bang moment with SUVs, and where it’s headed next
For Maruti, small spelt big for decades when it led the market with its entry level cars and hatchbacks. The company, Maruti Suzuki India Ltd, reincarnated in 2016 as a big-car maker with its first SUV, the Brezza, which was a success that birthed more. How was it able to anticipate and capture the new … Read more
