A McDonald’s McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink arranged in New York, US, on Monday, June 17, 2024. Lucia Buricelli | Bloomberg | Getty Images McDonald’s will extend its $5 value meal into December in most U.S. markets as it looks to win back lower-income consumers. Franchisees have been … Read more
With fast-food customers revolting over higher prices, chains like McDonald’s, Burger King and Wendy’s are bringing back the value meal. Nearly 80% of Americans said they feel fast food has become a luxury and are eating out less, according to a LendingTree survey. To try to lure them back, fast-food chains have been touting their … Read more
A sign advertises meal deals at a McDonald’s restaurant in Burbank, California, on July 22, 2024. Mario Tama | Getty Images Restaurant CEOs have become obsessed with the word “value” in explaining to investors why their sales lagged this quarter while sharing plans to revive traffic in the coming months. On McDonald’s quarterly conference call … Read more
A general view of a Tim Hortons Drive-Thru coffeehouse and restaurant at Lakeside Retail Park on February 5, 2024 in Grays, United Kingdom. John Keeble | Getty Images Restaurant Brands International on Thursday reported quarterly revenue that beat analysts’ expectations, fueled by better-than-expected sales at Tim Hortons and the company’s international restaurants. “We certainly were planning … Read more
The McDonald’s logo is displayed at a McDonald’s restaurant in Burbank, California, on July 22, 2024. Mario Tama | Getty Images Subway started phasing out its $5 footlong sandwiches a decade ago. But these days, other fast-food chains have revived the $5 price point, hoping to win over customers who have cut back their spending. … Read more
A customer views a digital menu at the drive-thru outside a McDonald’s restaurant in Peru, Illinois. Daniel Acker | Bloomberg | Getty Images Fast-food restaurants are caving to consumers’ inflation-weary wallets by returning value pricing to their menus — for a limited time. McDonald’s is offering a $5 value menu this month. Wendy’s is rolling out … Read more
A customer walks through The Home Depot store on February 20, 2024 in Austin, Texas. Brandon Bell | Getty Images The state of the consumer in 2024 is already taking shape — even before the country’s major retailers begin to report first-quarter earnings, starting with Home Depot and Walmart next week. There are signs that … Read more
It’s finally here: the long-predicted consumer pullback. Starbucks announced a surprise drop in same-store sales for its latest quarter, sending its shares down 17% on Wednesday. Pizza Hut and KFC also reported shrinking same-store sales. And even stalwart McDonald’s said it has adopted a “street-fighting mentality” to compete for value-minded diners. For months, economists have … Read more
The Burger King logo is displayed at a Burger King fast food restaurant on January 17, 2024 in Burbank, California. Mario Tama | Getty Images Burger King will invest another $300 million to remodel about 1,100 of its U.S. restaurants as part of a broader turnaround effort, the chain’s parent company said Tuesday. Owner Restaurant … Read more
A sign is seen on a Buffalo Wild Wings restaurant on November 28, 2017 in Miami, Florida. Joe Raedle | Getty Images News | Getty Images Buffalo Wild Wings opened its 100th Go location on Wednesday in New York City, four years after unveiling the quick-service offshoot of its sports bar chain. BWW Go sells … Read more
