Brian Niccol

Chipotle abandons Farmesa Fresh Eatery spinoff after ghost kitchen closes

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Chipotle is launching Farmesa Fresh Eatery first at Kitchen United’s upcoming Santa Monica location. Source: Chipotle Mexican Grill Chipotle Mexican Grill is abandoning its Farmesa Fresh Eatery spinoff after partner Kitchen United closed its ghost kitchens. A little over a year ago, Chipotle announced the opening of its first Farmesa location at Kitchen United’s Santa … Read more

Restaurants lean into loyalty programs to hold onto digital gains

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    An employee carries an order for a customer at a Domino’s Pizza restaurant in Detroit. Sean Proctor | Bloomberg | Getty Images Forget the battle for chicken sandwich supremacy. The loyalty program wars are coming. Restaurant digital orders surged 124% in the year ended in March, according to market researcher NPD Group. And … Read more