Photo: John Lamparski (Getty Images) It seems that everyone has become the target of scams nowadays, even executives in the automotive industry. A scammer attempted to deceive an unnamed Ferrari executive earlier this month by digitally impersonating the automaker’s CEO, Benedetto Vigna. The scheme utilized a deepfake version of Vigna’s voice and WhatsApp messages from … Read more
In the world of luxury, Hermès is arguably the gold standard. Its sales are growing double digits even as other luxury companies post declines or dramatically slower growth. Wealthy customers lucky enough to be anointed as Birkin-bag worthy can purchase a Birkin 25 for about $11,000 and flip it the same day for more than $23,000. … Read more
Photo: Ferrari Ferrari plans to offer a $7,500 annual battery subscription for its hybrid and future all-electric vehicles. The extended warranty service is intended to ease concerns about range degradation as the battery-equipped Ferrari models age, Bloomberg reports. The Italian automaker also intends for the service to maintain the resale value of these vehicles. Ferrari … Read more
Ferrari’s all-electric model won’t be launched for over a year, but early tests prove it has all the driving traits and emotion of a true Ferrari, according to Ferrari CEO Benedetto Vigna. “The final judge will be the client,” Vigna told CNBC during the opening of the company’s new E-Building in Maranello, Italy. “More people … Read more
Image: Scuderia Ferrari After decades of sipping from the overflowing chalice that was Marlboro tobacco title sponsorship, Scuderia Ferrari and Philip Morris were forced to part ways when tobacco sponsors were banned from international motorsport in 2011. Of course the partnership continued through backdoor Mission Winnow channels until that program also ended in 2021. After … Read more
Ferrari CEO Benedetto Vigna says the automaker’s future electric vehicle will not be quiet like other EVs. This shouldn’t come as a surprise to anyone. Italians are traditionally not quiet people. Growing up in New Jersey and living amongst them means I have first-hand knowledge of this fact. Vigna intends to carry the tradition forward. … Read more
