Though we often forget, the current beauty landscape owes a lot to the YouTubers of the 2010s. Content creators like Jackie Aina, Patrick Starr, and Michelle Phan taught us how to carve the perfect cut crease, apply individual lashes, and find the best foundation matches for our skin tones. Only a few of those creators … Read more
Despite what celebrities and magazines of yore would have us believe, drinking an exorbitant amount of water won’t give you glowy skin. Instead, the small group of people who make up Hollywood’s elite maintain regular, intense skin regimens. Even fewer of them get time with makeup artist Patrick Ta. Glow-maker to Salma Hayek, Joan Smalls, … Read more
When it comes to what you should have in your kit, this look doesn’t require much. For the eyes, you need a good, long-lasting black eyeliner pencil (we like R.E.M. Beauty’s smudge-resistant Gel Pencil Eyeliner in Bardot for this) and a good liquid or gel eyeliner (Stila’s classic Smudge Pot, a longtime editor favorite, was … Read more
If you have certain areas that need extra attention, we recommend spot-concealing with the Kosas Revealer Concealer—these two are a base match in heaven. Key ingredients: copper peptides, sodium PCA, zinc | Who it’s for: people with mature skin or those who want a plumping effect | SPF: 0 | Shade count: 24 Best Blendable: … Read more
Undereye concealer may be dead, but blush is still having its best summer ever. In particular, cream and liquid formulas seem to be reigning supreme. The latest launch to join that royal court is Hourglass Unreal Liquid Blush, and, folks? I am pledging my loyalty to its crown. If I’m being honest, this wasn’t a … Read more
There are different levels to blushing: There’s the cheeky redness you might have when getting ready to send a risky text, and then there’s the full-on flush of a pop star begging her man not to embarrass her in front of her friends. The beauty of Anastasia Beverly Hills Blurring Serum Blush is in how … Read more
This time last year, I possessed a single powder blush. Instead of bringing a flush to my cheeks, I preferred to pack on bronzer and dust a touch of highlighter across the high points of my face for a post-vacation-esque glow. As of June 2024, however, I now have more blushes than my makeup bag … Read more
Backstage at Oscar de la Renta’s pre-spring 2025 show this morning, makeup artist Hung Vanngo prepped model Candice Swanepoel for the runway. Her skin was radiant, ethereal, gleaming… all the adjectives you’d associate with the most shimmery serum or creamy highlighter. So when I asked Vanngo to share his product secrets, I was surprised when … Read more
Not all superheroes wear capes; some just create makeup for dark skin tones that isn’t jet black. Although people with darker skin still struggle to find complexion products that match their skin, U.K. brand Made by Mitchell has stepped in to prove that making those products is, indeed, possible. BeautyTok already loved the makeup brand … Read more
What a time to be alive. There have simply never been as many makeup options available to us as there are right now, with incredible new products hitting the market every day. But what’s even more incredible is how loyal so many Allure readers are to foundations, lipsticks, and mascaras that have been around for … Read more
