Apple electric car project

The Abandoned Apple Car Project Was Going To Be A Sick Van

by

For at least the last few years, the idea of an Apple-built and branded automobile seemed plausible, if not totally possible. Apple is known almost exclusively for its clean designs, competent user interfaces, and at least the facade of quality, if not the genuine article. Why shouldn’t the computer company build a car? Cars are … Read more

The Apple Car Project Was Always Doomed

by

Apple announced to its employees earlier this week that the long-running Apple Car project — Project Titan — is no more. The news isn’t exactly a surprise, given that the last few years have been filled with story after story after story about the project’s struggles, but a new postmortem shows that Titan floundered from … Read more