2024 Toyota Land Cruiser’s Starting Price Is $23,000 Less Than The Last Generation

Toyota’s all-new Land Cruiser is probably one of the most anticipated automotive debuts in the last few years. After a two-year hiatus, during which fans here in the U.S. had a will they/won’t they moment on whether Toyota would bring the nameplate back to the U.S, Toyota blew everyone away by debuting an all-new Land Cruiser. Now after months of waiting we know how much it’ll cost.

Including a $1,495 destination charge, the 2024 Land Cruiser will start at $57,445. For context, that price is $23,065 less than the outgoing J300 series Land Cruiser and its $80,510 MSRP. The Land Cruiser will be available in three trims: base 1958, Land Cruiser and First Edition. That $57,445 will get you into the 1958; Toyota isn’t talking pricing on the other two trims just yet.

That sub-$60,000 starting price also makes the Land Cruiser one of the cheapest and most capable off-roaders on the market. A Jeep Wrangler starts way cheaper but its bare bones in its lower trims. To get any of the off road standard features the Land Cruiser comes with you’d have to either heavily option a lower trim or step up to the Rubicon and its over $52,000 starting price. The same could be said for the Ford Bronco—just adding the Sasquatch Package to the base Big Bend and you’re over $51,000. The Land Cruiser is also much cheaper than the Land Rover Defender and its Lexus GX cousin. 

No matter which trim you choose, power is the same across the board. No V6 or V8 power will be found here. The Land Cruiser is powered by Toyota’s 2.4-liter i-FORCE MAX hybrid engine with 326 horsepower and 465 lb-ft of torque. That gets paired with an eight-speed automatic transmission. Toyota says drivers can expect 23 mpg combined from this setup, which isn’t bad considering it’s un-aerodynamic design.

Things start with the 1958. Toyota says this trim is a nod back to Land Cruiser’s of old. Outside, the 1958 comes with round, retro-like LED headlights, black plastic bumper and trim all around and a “heritage” grille with “TOYOTA” lettering.

The simplicity extends inside with heated cloth seats, push-button start, blind-spot monitoring, seven-inch full-color display for the driver, an eight-inch touchscreen infotainment display with Apple CarPlay and Android Auto (wireless), automatic climate control and five USB-c ports for devices. As for the off-road goodies, the 1958 comes with a full-time four-wheel drive system, standard locking diffs for the center and rear, two-speed transfer case, brake controller, CRAWL control and rear coil springs.

The Land Cruiser trim builds on the 1958 by looking slightly different visually. Outside the Land Cruiser gets rectangular LED headlights and color-selectable fog lights.

Inside it comes with SofTex seating with power adjustments and heating, dual 12.3-inch displays for the driver and center console, 10-speaker sound system and a power rear liftgate. The Land Cruiser also gets more off-road features like a Stabilizer Disconnect Mechanism, Multi-Terrain Select, and a Multi-Terrain Monitor system. The Land Cruiser trim also gets to choose an optional Premium Package that comes with leather seating with heating, cooling and memory, an upgraded 14-speaker JBL sound system, moonroof, two cargo area USB-c sports, a cool box for the center console, HUD and a digital rear view mirror.

For those wanting a bit more luxury with their Land Cruiser, you can go for the First Edition. It comes with the premium package as standard as well as round LED headlights, 18-inch wheels, “First Edition ‘’ logos on the door panels, a front skid plate, a roof rack and rock rails.

We’ll have to wait a bit more to get pricing for the higher trims. But Toyota says the 2024 Land Cruiser will start hitting showrooms in the spring. I’ll make sure to keep an eye out on what should be some of the most ridiculous markups to date once this thing gets to dealers.