Liberty Media

F1 Owner Bets $4 Billion They Can Make Americans Care About Motorcycle Racing

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Liberty Media hopes it can hit the jackpot twice in the United States, this time with motorcycle racing. Formula 1’s commercial rights holder announced Monday that it will acquire MotoGP for $4.53 billion. While the deal won’t be completed until the end of the year, expansion is already in everyone’s minds. The seismic transaction will … Read more

Motorsport’s Love Of Sparkling Wine Has Been Evolving For Decades

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The story of sparkling wine in motorsport tends to start in the same place: with that first accidental champagne spray by Jo Siffert on the podium for the 24 Hours of Le Mans, and then Dan Gurney following suit intentionally the year after. That, though, is only part of a story that had spanned decades … Read more