Why America will never give up on Kellogg’s Pop-Tarts
Sixty years after their invention, Pop-Tarts remain beloved by consumers who bought about three billion of them in 2022. “We didn’t realize that this thing was going to go as well as it did,” said 96-year-old Bill Post, who helped develop Pop-Tarts in the early 1960s. “It went beyond any expectations we had.” Post remembers … Read more
