Indian passenger vehicle industry engages numerous social media influencers to accelerate sales
Mumbai: The ‘vroom-vroom’ of the auto engine has just got amplified by ‘views,’ ‘likes,’ and ‘notification chimes.’ The Indian passenger vehicle industry – which saw a historic 27% growth in FY23 with sales of 3.90 million vehicles, and growing since the pandemic – has floored the pedal by engaging numerous social media influencers to further … Read more
