Citroen India

Citroen: Citroen revamping India strategy to boost sluggish sales

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French automaker Citroen is revamping its strategy to boost its sluggish car sales in India. A relatively new entrant to the Indian car market, Citroen plans to upgrade its entire portfolio, expand sales and service network by over threefold, and launch a new vehicle over the next one year, Aditya Jairaj, managing director and CEO, … Read more

Citroen India: Citroen to scale up sales network in India to over 200 outlets by this year end

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French automaker Citroen on Thursday said it plans to scale up the sales network in India to over 200 outlets by the end of this year, a three-fold jump from its existing touchpoints. The addition of new dealerships, across urban, semi-urban, and rural markets will significantly increase the company’s footprint from its existing 58 outlets … Read more