Announcing an update to its medium-term business plan, Japan’s third-largest automaker by sales said it would target an operating profit margin of over 6% and total shareholder returns of more than 30% by then.
Nissan was a pioneer in electric vehicles with its all-battery-powered Leaf but its EV efforts have been eclipsed by the likes of U.S. rival Tesla and Chinese leader BYD , including in the world’s biggest car market, China.
The Japanese automaker now aims to have electrified vehicles, which include hybrids, make up 60% of global sales by the end of the decade, up from a goal of 55% released in February 2023.
Faced with cut-throat competition, Nissan and domestic rival Honda Motor this month said they would consider a strategic partnership to collaborate on key components for EVs and other areas.
Of Nissan’s 30 new models over the next three years, 16 would be electrified, it said. Nissan plans to reduce the cost of the next generation of EVs by 30% to make them comparable to internal combustion engine models by 2030.
