Community is important, especially during difficult times. Sometimes purely working interaction can lead to interesting international collaborations on a volunteer basis. This article shows one of our stories.
Morphy.Vision is a Ukrainian creative studio that delivers AR. During the past year and a half, the team has created over 180 AR filters for clients worldwide including the US, UK, Australia, Italy, Netherlands, and more.For over four months, our team has been siding with the good guys — we actively help the Rescue Now charitable foundation. Hence, we have created an Instagram filter with custom logos and a slogan. This increased the foundation’s recognition on social media and expressed the general mood of the volunteer team.
On top of that, we have acquainted Rescue Now with our business partners from the UK — the F THAT creative agency. Alongside their friends from South London South Company, they released a special sauce line. All of the gathered funds from purchases will be sent to the Rescue Now foundation to help the victims of war. A truly multi-layered saving collaboration, isn’t it?
As Anastasiia Alefirenko, our co-founder and marketing chief, loves saying: “this is a happy ending thanks to effective comms”.
“AR filters are a cool marketing tool for social initiatives (not just for the sake of business). Namely, AR is an interaction that amplifies visual communication, spurs product discovery, and creates further engagement benefits.”
For F THAT’S HOT we have created a filter with a target tracker. It animates a product label and displays a message: “ Fiery Heart! Donate and support the happiest country in the world”.
You can check the filter out by following the link. For the tracker, use the above-mentioned product label.
“We are Ukrainians and we’re proud of it! Not even the war can stop us — we work, fall in love, create, collaborate, and evolve.”
With this collaboration story, we wanted to tell the following message: it’s important to express what you do and how you help. It surely inspires others.
You could’ve thought: how can a small studio help except for a donation? Well, it turns out there are a lot of ways to help.
All of the received funds will be sent to the Rescue Now foundation to support victims of war.
With love from Ukraine ????????
