It’s the beauty brand by icon Zoe Foster-Blake that millions of shoppers love and swear by on a daily basis.
And now, Go-To Skincare is turning 10.
To celebrate the 10-year birthday celebrations, Zoe has unveiled a series of amazing deals and prizes running across the 10-day birthday period.
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From now until Tuesday 26 March, shoppers can take part in Go-To’s “Tennaversary” by buying any Go-To product.
All Go-To orders made within the 10-day period will automatically go in the running to win cash prizes.
These take the form of $10,000 for one shopper and $1,000 for 10 runners-up.
Zoe famously began the range with a very tight edit of five skin essentials, which has expanded into a diverse range of 24 core products catering to various skin types, stages and concerns.
The best-selling Go-To product of all is the facial oil, Face Hero ($45), which sells a bottle every two minutes, totalling 1.6 million since 2014 when the brand launched.
The face oil includes a host of potent, purposefully selected plant and nut oils, which work to banish inflammation and boost nourishment in your skin.
And it’s so popular with shoppers it comes with more than 38,000 glowing reviews.
Elsewhere, the Transformazing Sheet Masks (from $11) are a personal favourite of mine before an event or party.
I love to stick one in the fridge when I’m tired, my skin is thirsty or hungover.
I’m not the only one who loves them.
The Sheet Masks have sold one a minute since launching, or 3.2 million masks to date.
Others love the Properly Clean Cleanser ($33) and the Very Luxe Face Cream ($79).
“Back in 2014 when I launched Go-To, I had no idea what would happen,” Zoe told Best Picks.
“I sure as heck didn’t think I’d be writing about our 10th Birthday. Oh look, I was optimistic, what founder isn’t?
“I felt confident we had created a range of genuinely useful, high-quality products, using the mosteffective and proven ingredients available. (Also: VERY CUTE.)
“They were deliberately accessible. Uncomplicated. You knew exactly what you were putting on your face and why. And they were fun.”
She added: “We take our time to make skincare with gold-standard, clinically proven ingredients, that willstill be as relevant in 10 years asthey are today, and then educate our customer on how to use them for the best possible results”.
For more information and to shop the Go-To sale, head here now.
