Meghan Markle is back with a new blog—sorry, lifestyle brand!—and she’s booked a top stylist to help facilitate her Goopification. After graduating from The Tig—which she shuttered presumably upon the request of The Palace in 2017—and now firmly in her American Riviera Orchard era, the Duchess of Sussex needed to bolster her The Row count pronto. She booked Jamie Mizrahi for the job.
For the uninitiated, Mizrahi is well-versed in fashion transformations. She held Adele’s hand during her most recent comeback, and elevated the powerhouse performer’s style from endearing to exquisite. To put this into context: Mizrahi is still positively batting away brands clamouring to kit the Brit out for her Vegas residency. Every weekend, there is a new custom confection—always black, always Old Hollywood-esque—from the likes of Armani, Schiaparelli, Dior, David Koma, Robert Wun, and Louis Vuitton. Thanks to Jamie, Adele has redefined flashy, tacky pop tour dressing, making it a decidedly chic proposition instead. Off stage, her looks are just as compelling.
The second client who no doubt had a hand in Markle booking Mizrahi? Jennifer Lawrence, who is a walking advert for Mary-Kate and Ashley Olsen’s rarefied wrong shoes, capacious totes, and swaddling cashmere (perfect for hiding from the paps in). She is a textbook Upper East Side mom, dashing from Pilates to school pick-up in luxe athleisure wear and trophy coats, but one who has one foot in Hollywood—precisely the MO of Meghan, who despite all pretense of desiring privacy, is putting herself back in the publicity ring with this new venture.
This is the brief we imagine Markle, the entrepreneur—who filed for an American Riviera Orchard Trademark for cookbooks, linen, stationery, yoga kits, bird seed, you get the gist—gave her new celebrity dresser: to curate a wardrobe of clothes that read aspirational, but approachable. Clothes that suggest authenticity. Clothes that make clear every single piece has been pored over. Clothes that aren’t obviously branded. Clothes that people will comment on and remember.
This is what we will get: quiet luxury with a down-to-earth lilt. There will be soft neutral basics in tactile fabrics; impeccable tailoring; a line of flat shoes that suggests she keeps a finger on the fashion pulse, but won’t be swayed by the wider trend cycle (we’d love to see her in Alaïa flats); a roster of handbags that implies she might have been gifted the latest It-bag (Chloé’s bracelet style has her name on it); tougher jewelry (imagine Rosie Huntington-Whiteley and you’re there); and looser denim that is lightyears away from the ripped skinnies Meghan’s image will forever be tied to (sorry Jamie!)
