Rise in younger Brits favouring low-alcohol drinks, study reveals

Sales of soft drinks and low-alcohol pints and wines are being boosted by a huge rise in the number of sober young adults who are drinking either less or no alcohol at all. Nearly half (44 per cent) of 18–24-year-olds were regular drinkers of alcohol alternatives in 2023, compared to 31 per cent in 2022.And … Read more