Warby Parker Inc

Wayfair to open first large store outside of Chicago

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Wayfair to open first large store outside of Chicago

Wayfair store in Wilmette, Illinois. Courtesy: Wayfair What retail apocalypse? Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth.  In an ironic twist for a company that became a $12 billion powerhouse by persuading consumers to … Read more

Why direct-to-consumer darlings Casper, Allbirds, Peloton now struggle

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Why direct-to-consumer darlings Casper, Allbirds, Peloton now struggle

The direct-to-consumer boom is coming to an end. A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability. “It’s that profitability angle now that demarcates the winners in DTC from … Read more