Why direct-to-consumer darlings Casper, Allbirds, Peloton now struggle
The direct-to-consumer boom is coming to an end. A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability. “It’s that profitability angle now that demarcates the winners in DTC from … Read more
