After looking to the 1960s in their recent resort collection, Veronica Swanson Beard and Veronica Miele Beard hoped to bottle something a little more ephemeral for spring 2025: the It-Girl. “You can always envision that girl,” Swanson Beard says. “It’s all about her je ne sais quoi, her style, and how she puts things together. … Read more
“We’re coming out of that understated luxury moment and looking for a little bit… more,” declared Veronica Swanson Beard as she and her Veronica Beard co-founder (and sister-in-law) Veronica Miele Beard walked through their resort 2025 collection. They titled the lineup “Modern Lady,” a play on their ’60s mod inspiration. “It was the beginning of … Read more
The Jane Birkin effect is real. The beloved actress inspired the handbag with the most pop cultural clout in history, the Hermès Birkin, and there’s no denying that her iconic laidback style was instrumental in defining the look of the ’70s. Her death last year sparked a contemporary reappraisal of her sartorial contributions on TikTok. … Read more
