There’s a cool clarity to Bryan Conway’s new collection for Tiger of Sweden that is absolutely refreshing. Whereas in the past it has felt like the designer was hesitating at the edge of the diving board, for spring 2025 he dove unhesitatingly into things while also bringing the work closer to home. Consider an irresistible … Read more
There’s a cool clarity to Bryan Conway’s new collection for Tiger of Sweden that is absolutely refreshing. Whereas in the past it has felt like the designer was hesitating at the edge of the diving board, for spring 2025 he dove unhesitatingly into things while also bringing the work closer to home. Consider an irresistible … Read more
Three, two, one…action! Consider horny girl summer launched with the release of a spicy collaboration between Tiger of Sweden and Nuda, an independent magazine founded in Stockholm. Titled Curious Monika, the capsule weaves together two main themes: “Swedish sin” (i.e. the supposed promiscuity of Swedish women as depicted in films from the 50’s through the … Read more
Thinking about legacy is second nature to Bryan Conway, who worked with Christopher Bailey at Burberry. Since joining Tiger of Sweden, Conway’s mission has been to define what a Swedish heritage brand is, and he’s been looking for answers—and materials—from the source. He’s been inspired by the architecture in Stockholm, photographed Swedish tourists in Mallorca … Read more
Thinking about legacy is second nature to Bryan Conway, who worked with Christopher Bailey at Burberry. Since joining Tiger of Sweden, Conway’s mission has been to define what a Swedish heritage brand is, and he’s been looking for answers—and materials—from the source. He’s been inspired by the architecture in Stockholm, photographed Swedish tourists in Mallorca … Read more
