The excitement around Caitlin Clark being drafted first overall by the Indiana Fever in the 2024 WNBA Draft led 2.45 million viewers to tune in, eclipsing the league’s previous high for a draft by 307%, another indication of the impact that the NCAA’s all-time leading scorer in both men’s and women’s basketball will have on … Read more
Sabrina Ionescu of the New York Liberty participates in the three-point challenge during the State Farm All-Star Saturday Night at Lucas Oil Stadium in Indianapolis, Indiana, on Feb. 17, 2024. Stacy Revere | Getty Images Barclays is the latest big corporation to align itself with the Women’s National Basketball Association, signing a multiyear deal with … Read more
WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As part of the deal, Prime Hydration will … Read more
