Top Olympic sponsor Panasonic is ending its contract with the IOC

Top Olympic sponsor Panasonic is ending its contract with the IOC

TOKYO — Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It’s not known the value of the Panasonic sponsorship, but sponsors contribute more than … Read more

Chase signs on as jersey patch sponsor of WNBA’s Golden State Valkyries

Chase signs on as jersey patch sponsor of WNBA’s Golden State Valkyries

A general overall aerial view of the Chase Center on December 31, 2023 in San Francisco, California.  Kirby Lee | Getty Images JPMorgan Chase has signed a multiyear sponsorship deal to be the first founding partner of Golden State Valkyries, the WNBA’s next expansion team. The agreement will see the Chase Freedom logo appear as … Read more

Pitbull Stadium is the new home of FIU football. The artist has bought the naming rights

Pitbull Stadium is the new home of FIU football. The artist has bought the naming rights

Welcome to Pitbull Stadium, the home of your FIU Panthers. Florida International announced what could end up as a 10-year agreement on Tuesday with international recording artist, Grammy winner and entrepreneur Armando Christian Pérez — the Miami native better known as Pitbull — to put his name on their on-campus stadium. Pérez will pay $1.2 … Read more

Say cheese! Giorgia Villa goes viral over parmesan sponsorship deal after gymnastics silver medal

Say cheese! Giorgia Villa goes viral over parmesan sponsorship deal after gymnastics silver medal

Giorgia Villa missed the Tokyo Olympics because of a sprained ankle. At the Paris Games, despite lingering back injuries, the 21-year-old gymnast made history. With their silver medal behind the Simone Biles-led U.S. team’s gold, Angela Andreoli, Alice D’Amato, Manila Esposito, Elisa Iorio and Villa matched Italy’s best result in Olympic gymnastics, a feat the … Read more

Paris aims for the most sustainable Olympics yet; organizers say plan isn’t perfect

Paris aims for the most sustainable Olympics yet; organizers say plan isn’t perfect

PARIS — Of all the decisions Paris Olympics organizers made about where to hold each sport, sending surfing competitions to the other side of the world — in the Pacific waters of Tahiti — provoked the strongest reactions. Tahitians and others railed against the building of a new viewing tower on Teahupo’o reef because of … Read more

Caitlin Clark salary criticism a ‘false narrative’: WNBA commissioner

Caitlin Clark salary criticism a ‘false narrative’: WNBA commissioner

The excitement around Caitlin Clark being drafted first overall by the Indiana Fever in the 2024 WNBA Draft led 2.45 million viewers to tune in, eclipsing the league’s previous high for a draft by 307%, another indication of the impact that the NCAA’s all-time leading scorer in both men’s and women’s basketball will have on … Read more

Barclays, New York Liberty jersey patch deal a sign of WNBA popularity

Barclays, New York Liberty jersey patch deal a sign of WNBA popularity

Sabrina Ionescu of the New York Liberty participates in the three-point challenge during the State Farm All-Star Saturday Night at Lucas Oil Stadium in Indianapolis, Indiana, on Feb. 17, 2024. Stacy Revere | Getty Images Barclays is the latest big corporation to align itself with the Women’s National Basketball Association, signing a multiyear deal with … Read more

WWE strikes deal with Logan Paul and KSI’s Prime, will feature brand on center of ring mat

WWE strikes deal with Logan Paul and KSI’s Prime, will feature brand on center of ring mat

WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As part of the deal, Prime Hydration will … Read more