Sportmax Resort 2025 Collection | Vogue

Sportmax Resort 2025 Collection | Vogue

Sportmax ditched mood boards and references this season, going instead for “a love letter to a real woman,” said a design-team spokesperson. Solutions for urban life laced with a dynamic edge and attention to what’s contemporary have been at the brand’s core since its inception. Resort pivoted more on the straightforward than trends. Silhouettes were … Read more

Sportmax Pre-Fall 2024 Collection | Vogue

Sportmax Pre-Fall 2024 Collection | Vogue

Sportmax’s design studio went for a “more with less” approach for pre-fall, drawing upon references to the Mod culture of the 1960s, the Belle de Jour bourgeois look, and the sleek modernism of the ubiquitous ’90s. Silhouettes were kept clean and fitted, aligned with the current trend of less oversized proportions; sportswear influences were also … Read more