Sachin and Babi Ahluwalia have been stealthily revamping their label over the last few seasons. They first moved their lookbook release timeline to a see-now, buy-now schedule last year, then launched a line of handbags and footwear, and are now refining their storytelling and thinking more expansively about how they present their collections visually. The … Read more
Like many New Yorkers, the Ahluwalias like to escape the city in the summer. Last year, Sachin, Babi, and their family took a trip to Tuscany. “We were lucky enough to be able to go somewhere beautiful and glorious, but let me tell you, it was a hot summer,” said Babi. Also like many New … Read more
Late last year, Sachin and Babi Ahluwalia took their collection to the southwest to open Scottsdale Fashion Week. Just a few weeks prior, Babi had celebrated her birthday in Santa Fe. That this spring lookbook was photographed in the Arizona desert showcases just how impactful their time out west was for this east coast couple. “I … Read more
