BOULDER, Colo. — Hall of Fame pro wrestler Bill Goldberg isn’t just another celebrity that coach Deion Sanders has walking along the Colorado sideline. He’s not just another big name brought in to deliver motivational speeches. Goldberg’s got a vested interest in the program with his son, Gage, a freshman walk-on linebacker for the Buffaloes. … Read more
Just days away, WWE is gearing up for this year’s SummerSlam, which promises to bring lots of action – and sponsorships. The live event will have 12 total sponsors and six sponsorships for matches, both records for a non-WrestleMania premium live event. Sponsorship revenue is also booming, surging more than 60% compared with last year’s … Read more
ALLEN PARK, Mich. — Hulk Hogan, visiting Detroit Lions practice, said coach Dan Campbell would have been good in the squared circle. The pro wrestling great even came up with a nickname for Campbell: “Dirty Dan.” “He probably missed his calling,” Hogan said Thursday during a visit to the Motor City to promote his new … Read more
Paul Walter Hauser thanked his parents, voters, agents and fellow nominees in his acceptance speech in January when he won an Emmy for his role in “Black Bird.” Then, in a move more fitting for Sting than Stingray, Hauser cut a promo straight out of the squared circle. “That’s a ‘what up’ to Jesus, he’s … Read more
MUKONO, Uganda — In a forested area outside Uganda’s capital, a few dozen youth gather around a makeshift ring to watch two amateur wrestlers tangle in the mud. The training sessions, complete with an announcer and referee, imitate the pro wrestling contests the teens regularly see on television. Ugandan enthusiast Daniel Bumba, known in the … Read more
PHILADELPHIA — He surveyed the Arizona crowd that had paid to catch a wrestling glimpse of the planet’s mightiest heavyweight, as measured in both box-office heft and ink-stained muscles. Then The Rock let the abuse fly. And as with so many public outbursts these days, attacking his opponents wasn’t enough. He had to insult the … Read more
LAS VEGAS — In the 1971 film “Diamonds are Forever,” James Bond stays in a swanky suite at the Tropicana Las Vegas. “I hear that the Hotel Tropicana is quite comfortable,” Agent 007 says. It was the Tropicana’s heyday. The lavish casino was a frequent haunt of the legendary Rat Pack, while its past under … Read more
This year’s WrestleMania is just days away, but the WWE’s marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago. In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to snatch some of the NFL’s spotlight for itself. The sports entertainment … Read more
WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As part of the deal, Prime Hydration will … Read more
DAYTONA BEACH, Fla. — The 3-0-5 took over the Daytona 5-0-0. Dwayne âThe Rockâ Johnson, Pitbull and DJ Khaled represented South Florida at the Daytona 500, as the trio of Sunshine State celebrities brought a dose of star power to Sunday’s scheduled race day that was washed out by rain. Johnson, the wrestler/actor, said he … Read more
