Viewership, attendance soar during 2024 season

Viewership, attendance soar during 2024 season

Indiana Fever guard Caitlin Clark, #22, drives to the basket against Atlanta Dream guard Destanni Henderson, #33, during a WNBA preseason game at Gainbridge Fieldhouse in Indianapolis, Indiana, on May 9, 2024. Brian Spurlock | Icon Sportswire | Getty Images The Women’s National Basketball Association’s viewership and attendance boomed during the 2024 season, as the … Read more

Television executives freak out over 2029

Television executives freak out over 2029

A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox. At $111 billion over 11 years, the NFL’s media rights deal is the biggest in … Read more

Hollywood’s secret weapon is an animation studio called Titmouse

Hollywood’s secret weapon is an animation studio called Titmouse

Amazon Prime Video’s “The Legend of Vox Machina” is one of the many shows using animation from independent studio Titmouse Animation. Amazon Studios There’s a powerhouse in the entertainment industry that remains unknown to many casual cartoon viewers — it’s called Titmouse Animation. As mainstream theatrical animation is digging itself out of a rut and … Read more

Live shopping is coming to the red carpet

Live shopping is coming to the red carpet

When viewers tune in to the 2024 MTV VMAs on Wednesday night, they’ll be able to shop the outfits and designer looks they’re seeing in real time, as legacy media companies look for new ways to monetize content. As part of a new partnership between Paramount Global — the parent company of cable TV network MTV … Read more

Automakers up NFL advertising after pullback

Automakers up NFL advertising after pullback

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the … Read more

Harris endorsed vs. Trump by Murdoch heir, CEOs of Yelp, Box Ripple

Harris endorsed vs. Trump by Murdoch heir, CEOs of Yelp, Box Ripple

U.S. Vice President and Democratic presidential candidate Kamala Harris speaks at a campaign event at the Throwback Brewery, in North Hampton, New Hampshire, on September 4, 2024. Joseph Prezioso | AFP | Getty Images WASHINGTON — Eighty-eight current and former top executives from across corporate America have endorsed Vice President Kamala Harris for president in … Read more

Rising NFL valuations mean massive returns for owners

Rising NFL valuations mean massive returns for owners

Ryan Flournoy, #18 of the Dallas Cowboys, catches a touchdown pass as Matt Hankins, #23 of the Los Angeles Chargers, defends during the first half of a preseason game at AT&T Stadium in Arlington, Texas, on Aug. 24, 2024. Ron Jenkins | Getty Images Sport | Getty Images A National Football League team today is … Read more

Summer box office buoyed by ‘Inside Out 2,’ ‘Deadpool & Wolverine’

Summer box office buoyed by ‘Inside Out 2,’ ‘Deadpool & Wolverine’

Ryan Reynolds and Hugh Jackman star in Marvel’s “Deadpool & Wolverine.” Disney Box office analysts and cinema owners braced themselves a few months ago for the possibility that the summer movie season could be the worst showing in a decade. Thanks to some anthropomorphic emotions and a bad-mouthed, fourth-wall breaking antihero, the domestic summer box … Read more

NFL’s next big media rights payday is years off

NFL’s next big media rights payday is years off

A view of a ESPN cameraman during the game between the Jacksonville Jaguars and the Cincinnati Bengals on December 4, 2023 at EverBank Stadium in Jacksonville, Fl.  David Rosenblum | Icon Sportswire | Getty Images In 2021, the National Football League signed an 11-year, $111 billion media rights deal. In July, the National Basketball Association … Read more

A look at the behind-the-scenes business of Hollywood studio lot tours

A look at the behind-the-scenes business of Hollywood studio lot tours

The Hollywood sign is viewed during a clearing storm. Mario Tama | Getty Images News | Getty Images For over 100 years, Hollywood has transported audiences to worlds outside their own, from the slick streets of New York City to the yellow bricks of Oz.  Hundreds of acres of land in Los Angeles are dedicated … Read more