Omega watches

Would You People Think I Was Cool If I Bought Michael Schumacher’s Omega Speedmaster?

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Would You People Think I Was Cool If I Bought Michael Schumacher’s Omega Speedmaster?

Image: RM Sotheby’s Arguably Formula 1’s greatest driver, Michael Schumacher, was the poster boy for Omega’s “MK40” triple date automatic Speedmaster campaign. Because of this, the reference 3520.53—like this one—became known as “The Schumacher.” Presumably this watch was a gift from Omega to Schuey in 1996 for his work on the ad campaign, as it … Read more

The ’90s Tag Heuer F1 Watch Is Back To Cash In On Your Nostalgia

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The ’90s Tag Heuer F1 Watch Is Back To Cash In On Your Nostalgia

Image: Tag Heuer Everything that was cool in the 1990s has gone through the coolness cycle into dorky, ironically cool, and back to genuinely cool again. Watch enthusiasts and Formula 1 fanatics are falling over themselves to argue about the new collaboration between Tag Heuer watches and streetwear brand Kith, a retro-cool revival of the brand’s … Read more