5 Amazon Prime Day Olaplex Deals You Can Shop Now 2024

5 Amazon Prime Day Olaplex Deals You Can Shop Now 2024

Yet to try an Olaplex product? Now’s your chance to shop the best Amazon Prime Day Olaplex deals. We’ve tried and tested every treatment since the brand’s inception in 2014—and we’ve even awarded a bunch with Best of Beauty and Readers’ Choice Awards. If you need the 411, Olaplex strives to repair hair damage through … Read more

5 Olaplex Deals You Can Shop Before Amazon Prime Day 2024

5 Olaplex Deals You Can Shop Before Amazon Prime Day 2024

Yet to try an Olaplex product? You’re missing out. Now is your chance the shop the best Olaplex Amazon Prime Day deals. Take it from the entire Allure team: We’ve tried and tested every treatment since the brand’s inception in 2014—and we’ve even awarded a bunch with Best of Beauty and Readers’ Choice Awards. If … Read more

15 Best Hair Masks for Healthy, Silky-Smooth Strands 2024, Tested & Reviewed

15 Best Hair Masks for Healthy, Silky-Smooth Strands 2024, Tested & Reviewed

Despite all of the heat protectants and bond-repair products on the market, it can be painfully easy to damage hair. The good news? Using the best hair mask for your needs — that is, one formulated with nourishing ingredients and able to target your unique concerns — can be a fast track to healthy hair. … Read more

15 Best Clarifying Shampoos to Deep-Cleanse the Scalp 2024

15 Best Clarifying Shampoos to Deep-Cleanse the Scalp 2024

Similar to dandruff shampoos, clarifying options have a bad rep for stripping hair, because, well, they’re meant to be intensive. Cosmetic chemist Ginger King says that many clarifying shampoos use chelating agents like EDTA and tetrasodium EDTA, which latch on to metal ions that may be in your water. “[Their] function is to ‘chelate’ (form … Read more

14 Best Shampoos for Gray Hair 2024 to Minimize Brassiness

14 Best Shampoos for Gray Hair 2024 to Minimize Brassiness

Editor Tip: The formula is concentrated, so you can get more than 75 washes out of a single bottle. Key Ingredients: Keravis, astaxanthin | Who It’s For: Those who want to strengthen hair sans sulfates Frequently Asked Questions What type of shampoo is best for gray hair? Silver hair, natural or not, is similar to … Read more

Olaplex’s No.7 Bonding Oil Now Comes in a 2-Ounce Bottle for Double the Goodness — Review, See Photos

Olaplex’s No.7 Bonding Oil Now Comes in a 2-Ounce Bottle for Double the Goodness — Review, See Photos

To apply, I part my hair in the middle, dividing it into two sections. Then, I evenly distribute three-ish drops of the oil to each section, working it through with my fingers. I love how the oil leaves my wave pattern intact, just with a little extra sleekness. Still, I’m careful to limit application near … Read more

17 Best Leave-In Conditioners for Smoother Strands 2024

17 Best Leave-In Conditioners for Smoother Strands 2024

While we owe our lives to traditional conditioners, the best leave-in conditioners do what rinse-out conditioners can’t. The in-shower stuff is essential to creating a hydrated foundation for your hair, no matter how moisturizing your shampoo claims to be, but leave-ins go one step further. They stay behind to sink into hair follicles, adding extra hydration, heat, and UV … Read more

15 Best Shampoos for Thinning Hair 2024 for a Thicker, Fuller Effect, According to Dermatologists

15 Best Shampoos for Thinning Hair 2024 for a Thicker, Fuller Effect, According to Dermatologists

Key Ingredients: Amino acids, antioxidants, peppermint oil | Best For: Oily scalp and hair Best Drugstore: OGX Thick & Full Biotin & Collagen Shampoo OGX Thick & Full Biotin & Collagen Shampoo Why It’s Worth It: It’s all about that texture with this OGX pick that Dr. Sadick stands behind. This paraben- and sulfate-free shampoo … Read more