Taylor Swift prepares for an epic journey to the Super Bowl. Will she make it?

TOKYO — Will she make it? Taylor Swift’s last song will still be ringing in the ears of thousands of fans at the Tokyo Dome on Saturday night when the singer is expected to rush to a private jet at Haneda airport that will take her on a time-zone-spanning journey to see her boyfriend, NFL … Read more

Betting on the Super Bowl? Be sure to report your wins to the IRS

Travis Kelce of the Kansas City Chiefs, left, and George Kittle of the San Francisco 49ers stand on stage during the NFL’s Super Bowl Opening Night show at Allegiant Stadium in Las Vegas, Feb. 5, 2024. Chris Unger | Getty Images Sport | Getty Images Sunday’s Super Bowl between the NFL’s San Francisco 49ers and … Read more

Before Usher hits the Super Bowl halftime stage, Apple Music builds anticipation ahead of big show

LAS VEGAS — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. The singer’s sudden absence prompts instant panic from his friends including Ludacris, Lil Jon and Taraji P. Henson, sparking a search at various Las Vegas landmarks. Ultimately, Usher is … Read more

Streamers like Amazon, YouTube and Peacock are transforming the NFL

The NFL isn’t just the most popular sports league in the U.S., it’s also the most valuable with the highest-rated programming and the priciest ad time. In 2021 the league signed an estimated $110 billion worth of media deals covering 11 years, which reportedly was nearly double the value of its previous contracts. “If you’re … Read more

China’s Temu to run second ad, $10 million giveaway

Sopa Images | Lightrocket | Getty Images Temu, the e-commerce app run by Chinese company PDD Holdings, plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States. It’s rare for a Chinese firm to buy a Super Bowl ad spot, which costs … Read more

Usher to discuss upcoming Super Bowl halftime show in Las Vegas

LAS VEGAS — Usher found fitting a successful three decades of music into a super-short Super Bowl halftime show a challenge, but the multiple Grammy winner decided to concentrate on past hits, moments from his popular Las Vegas residency and possibly draw from his new album. “I was very mindful of my past, celebrating my … Read more

US Homeland chief joins officials in Vegas declaring Super Bowl a ‘no drone zone’

Las Vegas — While police were pursuing and apprehending a man who climbed a Las Vegas Strip landmark, local, federal and NFL officials met with the media on Wednesday to outline hardened security measures and declare the Super Bowl a “no drone zone.” League, FBI and Secret Service officials and Homeland Security Secretary Alejandro Mayorkas … Read more

From Uber Eats’ ‘Friends’ reunion to Bud’s Clydesdales, here are the buzziest Super Bowl ads so far

NEW YORK — If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Many companies now release ads ahead of the game in the hope of capitalizing on the buzz that builds as the game approaches. They … Read more

Welcome to the week of peak Taylor Swift, from the Grammys to Tokyo shows to the Super Bowl

LOS ANGELES — She’s everywhere, and the world is merely her backup band. This is Taylor Swift’s week. It’s hard to remember a star of Swift ‘s stature straddling so many roles, spanning so much of the globe, covering so many corners of the culture and doing so much of it in the spotlight she … Read more

Why Taylor Swift’s globe-trotting in private jets is getting scrutinized

PHILADELPHIA — For weeks, scrutiny over singer Taylor Swift’s travel in private jets has been bubbling up on social media, with people pointing out the planet-warming emissions of carbon dioxide released with every flight. The megastar is dating Kansas City Chiefs tight end Travis Kelce, one of the NFL’s most celebrated players. The growing romance … Read more