Nadella, Narayen among tech CEOs investing in cricket’s American dream

Nadella, Narayen among tech CEOs investing in cricket’s American dream

Cricket may not be as popular a sport in the U.S. as elsewhere in the world, but some high-profile CEOs and investors are trying to change that. As the Men’s T20 Cricket World Cup, co-hosted by the U.S. for the first time, ramps up, investors have pumped nearly a billion dollars into their American ambition. … Read more

Cricket, big business in India, brings star power to US with world cup

Cricket, big business in India, brings star power to US with world cup

USA Cricket Vice-Captain Aaron Jones poses next to a giant cricket ball, installed at a marketplace to mark 100 days to go for the ICC Men’s T20 World Cup, in Miami, Florida, on Feb. 22, 2024. Chandan Khanna | Afp | Getty Images A major cricket world cup is coming to U.S. soil for the … Read more

Pack your jerseys. The era of ‘sports tourism’ is here

Pack your jerseys. The era of ‘sports tourism’ is here

Start your engines. From Formula One races to the Summer Olympic Games, traveling to attend major sporting events is on the rise. Sports tourism, as it’s called, is one of the fastest-growing sectors in the travel industry, according to the United Nations World Tourism Organization.   The market is massive, and only stands to grow, … Read more