18 Black-Owned and -Founded Brands That Won a 2024 Allure Best of Beauty Award

18 Black-Owned and -Founded Brands That Won a 2024 Allure Best of Beauty Award

This year, the Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation proved to be one of the best foundations on the market—and one of the more expensive. The $69 price tag on the medium coverage, natural finish foundation landed it on our Best of Beauty Splurges list—which means we think it’s worth putting your wallet … Read more

My “Heat-Trained Hair” May Actually Be Heat-Damaged

My “Heat-Trained Hair” May Actually Be Heat-Damaged

Welcome to It’s Textured, a column where we untangle the joy, trauma, confusion, and frustration that can come with Black hair. This month, writer Kayla Greaves delves into the controversial practice of heat training—and all the cultural nuances and hair health implications that come with it. I had no idea what my natural hair texture … Read more

If Grants for Black-Owned Businesses Are Eliminated, Your Favorite Beauty Brands Could Be Too

If Grants for Black-Owned Businesses Are Eliminated, Your Favorite Beauty Brands Could Be Too

Says Dozie, her first grant was from the Fearless Fund, and securing that $20,000 made a world of difference for her business. “You take so many losses in business, so you have to really enjoy the wins. This grant gave me the oxygen that I need to keep going,” she recalls. “I needed the money … Read more

Fulani Braids Are the Perfect Hybrid Protective Style

Fulani Braids Are the Perfect Hybrid Protective Style

Charles says Fulani braids are one of the most requested hairstyles at her salon, explaining that its appeal is in how customizable it is. Her clients love how creative they can be when “choosing their design for the front of the head or the cornrow part,” she says. Braiders, celebrities, and content creators are putting … Read more

A New Law Requires All Cosmetology Students in New York State Learn to Style Textured Hair

A New Law Requires All Cosmetology Students in New York State Learn to Style Textured Hair

At the same time, many white barbers are not trained in the basics of Black grooming, such as knowing which razors are suitable to use to prevent common concerns specific to textured hair, like ingrowns. In the event that a Black person is unable to see their regular barber, things can get tricky — especially … Read more

11 Black-Owned and -Founded Makeup Brands That Stay in Our Bags

11 Black-Owned and -Founded Makeup Brands That Stay in Our Bags

Black women have been setting trends for ages. That whole “Instagram Baddie” look everyone’s been emulating? Gelled-down baby (and in some cases full adult) hairs? Neon-colored wigs blended to perfection? Mile-long acrylic nails? Heavily lined lips? All of these are rooted in Black aesthetics, and makeup is just one area in which Black people are … Read more

17 Black-Owned and -Founded Hair-Care Brands That Will Elevate Your Routine

17 Black-Owned and -Founded Hair-Care Brands That Will Elevate Your Routine

Star product: The Hair-Foam: Curl Defining Mousse defines curls without weighing them down or leaving them crunchy. Keratin fibers increase humidity resistance, while glycerin keeps stands hydrated. Cécred Cécred Cécred Moisturizing Deep Conditioner Many people forget that, long before she was captivating audiences worldwide, Beyoncé was once a preteen sweeping up hair in her mother’s … Read more

20 Black-Owned and -Founded Skin-Care Brands You Should Have on Your Radar

20 Black-Owned and -Founded Skin-Care Brands You Should Have on Your Radar

The skin-care industry hasn’t always been inclusive of melanated skin—just look at the lack of diversity in clinical testing or the fact that only 5% of dermatology residents are Black. That’s why here at Allure we believe the best Black-owned and -founded skin-care brands should be celebrated every day for their contributions to pushing the … Read more