Jakub Porzycki | Nurphoto | Getty Images Temu, the controversial Chinese e-commerce giant looking to take on Amazon, is returning to the big game on Sunday with a Super Bowl ad that lawmakers are calling on Paramount Global and CBS not to run. The company, owned by PDD Holdings, skyrocketed to prominence last year after … Read more
YouTuber Deestroying and NFL Commissioner Roger Goodell presenting at YouTube’s Brandcast in May 2023. Credit: YouTube YouTube bet big on the NFL to boost its subscriber base, and content creators have been key to that push. After YouTube committed $2 billion per year to secure the rights to NFL Sunday Ticket, YouTube TV grew from … Read more
LAS VEGAS — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. The singer’s sudden absence prompts instant panic from his friends including Ludacris, Lil Jon and Taraji P. Henson, sparking a search at various Las Vegas landmarks. Ultimately, Usher is … Read more
The NFL isn’t just the most popular sports league in the U.S., it’s also the most valuable with the highest-rated programming and the priciest ad time. In 2021 the league signed an estimated $110 billion worth of media deals covering 11 years, which reportedly was nearly double the value of its previous contracts. “If you’re … Read more
Sopa Images | Lightrocket | Getty Images Temu, the e-commerce app run by Chinese company PDD Holdings, plans to run a Super Bowl ad on Sunday, a spokesperson told CNBC, as it looks to continue growing rapidly in the United States. It’s rare for a Chinese firm to buy a Super Bowl ad spot, which costs … Read more
EW Scripps CEO Adam Symson Source: EW Scripps Local TV station owners including Sinclair, TEGNA and EW Scripps all saw their valuations plummet this week after Disney, Warner Bros. Discovery and Fox announced a new sports joint venture set to launch this fall. Sinclair dropped 12% Wednesday, TEGNA fell 7.2% and Scripps plummeted 24% as … Read more
Disney shares were 7% higher in premarket trade early Thursday, after the company’s first-quarter earnings beat estimates and it announced a slew of major deals and upcoming events. In its most eye-catching announcement, CEO Bob Iger said the company would take its biggest step yet into gaming with a $1.5 billion stake in Epic Games, … Read more
Nelson Peltz, founding partner and CEO of Trian Fund Management, speaks with CNBC’s Andrew Ross Sorkin on July 17, 2013 in New York. Heidi Gutman | CNBC, NBCU Photo Bank, NBCUniversal via Getty Images Are you not entertained, Nelson Peltz? Disney shares jumped 6% in after-market trading Wednesday after the company posted earnings and flooded … Read more
A detail view of a broadcast camera is seen with the NFL crest and ESPN Monday Night Football logo on it during a game between the Chicago Bears and the Minnesota Vikings at Soldier Field in Chicago on Dec. 20, 2021. Icon Sportswire | Icon Sportswire | Getty Images ESPN will launch its flagship direct-to-consumer … Read more
Los Angeles Lakers forward LeBron James (23) during the NBA game between the Los Angeles Clippers and the Los Angeles Lakers on January 07, 2024, at Crypto.com Arena in Los Angeles, CA. Jevone Moore | Icon Sportswire | Getty Images The U.S. media world was rushing — panicking? — Wednesday to try to figure out … Read more
