Masu Spring 2025 Menswear Collection

Masu Spring 2025 Menswear Collection

Masu’s Shinpei Goto is a serial rulebreaker. This season the Japanese designer took Ivy League style—a faction of menswear fraught with sartorial regulations—and reinterpreted it in his own playful way. “The rules of Ivy Style are so strict and regimented, it feels like a taboo to touch them,” he said after the show. He’d called … Read more

Masu Tokyo Fall 2024 Collection

Masu Tokyo Fall 2024 Collection

Sunday night was something of a homecoming for Masu’s Shinpei Goto. Officially opening Tokyo Fashion Week with a screening of a film of his Paris debut at the men’s shows in January, the designer gathered Tokyo’s fashion industry and his growing community of followers—called Masu Boys—to celebrate. (The fact that Masu’s fans have their own … Read more