TOKYO — Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It’s not known the value of the Panasonic sponsorship, but sponsors contribute more than … Read more
PARIS — For decades, France’s LVMH has been the face of luxury for the wealthy who tote Louis Vuitton bags, don Christian Dior clothing, spritz Bulgari perfume and sip Veuve Clicquot Champagne. This week, the world’s dominant luxury group — home to 75 high-end brands across fashion, jewelry, watches and alcohol — will be the … Read more
PARIS — For decades, France’s LVMH has been the face of luxury for the wealthy who tote Louis Vuitton bags, don Christian Dior clothing, spritz Bulgari perfume and sip Veuve Clicquot Champagne. This week, the world’s dominant luxury group — home to 75 high-end brands across fashion, jewelry, watches and alcohol — will be the … Read more
“ Fly Me to the Moon ” is better than it looks. This is not a slam against the marketing campaign for the space race rom-com about a straight-laced NASA man and the Madison Avenue marketing savant brought in to sell the mission to the moon. It’s more about the state of theatrical moviegoing. A … Read more
Supermarket beverage aisles are starting to look a lot more like a pharmacy. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome … Read more
WREXHAM, Wales — The sequel turned out to be just as good for Wrexham. The Welsh team co-owned by actor Ryan Reynolds clinched promotion to the third tier of English soccer thanks to a 6-0 home win over Forest Green on Saturday. That’s back-to-back promotions for the team since it was thrust into the spotlight … Read more
Wrexham, the fourth-tier Welsh team co-owned by actor Ryan Reynolds, has taken a step toward another promotion by beating Mansfield 2-0 WREXHAM, Wales — Wrexham, the fourth-tier Welsh team co-owned by actor Ryan Reynolds, took a step toward another promotion by beating Mansfield 2-0 on Friday. Talismanic forward Paul Mullin scored both goals — finishing … Read more
HONG KONG — Hong Kong’s government has lifted curbs on property deals after home prices fell to a seven-year low, adding to the Chinese territory’s woes. Finance minister Paul Chan announced the move in a speech presenting the territory’s budget, which also raised spending on tourism promotion. He said all curbs, such as extra taxes, … Read more
TOKYO — It’s all been very messy. We’re talking about Lionel Messi and Inter Miami’s global tour of exhibition games where the main show has been Argentina’s 2022 World Cup-winning captain The matches are about promotion and marketing, hoping to build a new brand by using stars like Messi and Uruguayan Luis Suarez. Instead, the … Read more
NEW YORK — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising’s biggest night. Some advertisers are releasing ads ahead of Super … Read more
